We believe that people who want to have total control over all aspects of their firearm systems and shooting experience should have the tools necessary to do so.
We believe your safety and the protection of yourself or others is a single chance situation and confidence in your firearm system is a matter of mechanical fact and something you should not have to question.
We believe that high quality does not need to always come at a high price. We want our customers to be treated the way we would like to be treated.
We believe that accuracy, reliability, consistency and dependability are not mutually exclusive and are all equally necessary as part of a total firearms system.
We believe that quality should be self-evident, and that products should be made easy to use instead of being made complicated for no reason.
We want to change the way people see and approach firearms and the ammunition used to operate them, and we want to do it in a way that is cutting edge and helps reshape the industry and our community.